A program designed to reward exemplary performance within our US Retailer Network.

Dear Retailer Partner,

I am pleased to share with you the details of our 2020 Volvo Excellence Award.

We placed the launch of this year's contest on hold amidst the challenges we have all faced over the past several months. But now, with all of our retailers reopened and propelled by encouraging signs of recovery, we are excited to launch the contest for the remainder of the year.

Our Excellence Award winners represent the top-performing Volvo Cars retailers in the country. They are the partners who have been, and continue to be, pivotal in driving our brand, business, and customer experience forward, acting as true locomotives of Volvo's transformation journey.

In addition to being publicly recognized, the 2020 Volvo Excellence Award winners will join my management team and me for an exclusive trip to the Four Seasons Resort in Lanai, Hawaii, in the spring of 2021.

Details of the 2020 program qualifiers, ranking process, and applicable rules are attached to this letter and posted on www.volvoexcellenceaward.com. These include a few significant adjustments that account for the extraordinary circumstances we have navigated together this year.

I thank you, as always, for your commitment and passion for the Volvo brand. My team and I look forward to celebrating our 2020 Volvo Excellence Award Winners next year.



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